Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer updates and trends? Allume Group’s latest commerce trends report Allume Insider Report (AIR), is now available. 

Prepare your business for this quarter’s shopper trend with our latest commerce trend report, AIR. Every quarter, we analyze and identify the hottest trends in our fast-changing Commerce industry. We do the daunting legwork – monitoring news and industry reports, listening to podcasts, attending conferences, and interviewing industry thought leaders – to bring you this recap of the most impacting trends for your business. 

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. But, what comes next? We posed this question to a group of brand executives, and the answer was clear:  Having shoppers insist upon, and advocate for, your brand.  

With 92% and 79% of consumers trusting recommendations from friends and family and online User Generated Content, the power of referrals is huge. And creating brand advocates starts with delighting the shopper, speaking to their personal values, and incorporating their feedback.  

Becoming a beloved brand that shoppers are willing to advocate for doesn’t need to be complicated, however – we offer insights on simple tactics you can employ as a brand or retailer to create loyal advocates. Contact us for a private workshop on shopper trends for your business, or download our free report  to learn more.