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Allume Group

We are thinking about AI shopping all wrong

I Took ChatGPT to the Nordstrom Anniversary Sale. What Happened Surprised Me   Are you wondering what role AI can play in shopping for fashion? Here’s a hot take. Plus, implications for brands and retailers at the end! I LOVE to shop online. Especially for fashion…it’s so much fun. I could (and do) spend hours […]

Q1/Q2 2026 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Q1/Q2 2025 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Q4 2024 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Q3 2024 Allume Insider Report (AIR) Now Available

Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s latest commerce trends report AIR (Allume Insider Report), is now available. Prepare your business for this quarter’s shopper trend with our latest commerce trend report, AIR. Every quarter, we analyze and identify the […]

Q2 2024 Allume Insider Report (AIR) Now Available

Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s latest commerce trends report, newly relaunched as AIR (Allume Insider Report), is now available. Each quarter, we analyze and identify the hottest trends in our fast-changing Commerce industry. We do the daunting legwork – monitoring […]