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Allume Group

Earn Your eCommerce Strategy Certification

Advance your career and fast-track your teams’ success through our eCommerce Strategy Curriculum. You’ll master the proven building blocks of digital commerce, hear from industry experts, and gain knowledge from real-world brand and retailer experiences. Invest in yourself and your team today!

Allume Academy™
Expert Community
Insights

Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we award course completion badges and certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.

A message from our founder
Andrea K. Leigh

Highlights
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We are thinking about AI shopping all wrong
I Took ChatGPT to the Nordstrom Anniversary Sale. What Happened Surprised Me   Are you wondering...
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Q1/Q2 2026 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity,...
2020.12
Artificial Intelligence in the Everyday Store: RETHINK Retail 2025 AI in Retail Report
Andrea contributed her perspective to RETHINK Retail’s 2025 AI in Retail Report, Artificial Intelligence...
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Agentic Commerce, AI Shopping and the End of the Funnel
What happens when AI becomes the shopper’s starting point and traditional product discovery begins to...
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Use AI to Make Shopping Easier, Not as a Shortcut
AI is reshaping how shoppers engage with retail — especially in the health and beauty sector. From defining...

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