Allume Group

Allume Academy™

Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we offer certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.

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Allume Academy now offers eCommerce Strategy certification!

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digitally-minded adult couple shopping via ecommerce
Three Shopper Trends in Post-COVID eCommerce
  As observed by all, the last two years spent quarantining has drastically affected our constantly...
Q2 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group's eCommerce Insider Quarterly Report includes insights on the last quarter's eCommerce,...
An Amazon sign above the entrance to a sortation center. (GeekWire File Photo / Todd Bishop)
What Amazon’s plan to improve worker safety reveals about the company’s true nature
Addressing the issue of warehouse worker safety in response to a shareholder question this week, Amazon...
Amazon Q1 2022 Earnings Hot Take
✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian...
Chain Drug Review article
The most pressing consumer and commerce trends in 2022
This article was originally published in Chain Drug Review. Congratulations, you made it! 2021 was a...
Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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