Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we offer certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.
In this foundational course, we’ll explore the nuances of eCommerce marketplaces with Amazon as a key example. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry, learn about winning strategies and best practices for success on Amazon and eCommerce Marketplaces.