Allume Group

Earn Your eCommerce Strategy Certification

Advance your career and fast-track your teams’ success through our eCommerce Strategy Curriculum. You’ll master the proven building blocks of digital commerce, hear from industry experts, and gain knowledge from real-world brand and retailer experiences. Invest in yourself and your team today!

Allume Academy™
Expert Community
Insights

Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we award course completion badges and certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.

A message from our founder
Andrea K. Leigh

Highlights
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Building Digital Commerce Prowess in Your Org: What Winning Brands Have in Common
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity,...
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Q1/Q2 2025 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity,...
GenAI Product Search Is Taking Hold—Is Your Brand Ready?
May 8, 2025- AI-powered product search is quickly changing how consumers shop—and how brands need to...
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Andrea K. Leigh delivered the keynote presentation at the Path to Purchase 2025 Retail Media Summit
May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s...
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AI promises efficiency and personalization for shoppers
This article originally appeared on April 27, 2025, in Chain Drug Review April 27, 2025-  If you’ve ever...

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