Allume Group

The Evolution of Omnichannel Retailing

The Evolution of Omnichannel Retailing

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:

F = Find Your Data
I = Isolate Your Points of Leverage
R = Relax & Go Slow
M = Mine for Information

E-Commerce Trends and Shopper Expectations: Health & Wellness

E-Commerce Trends and Shopper Expectations - Health and Wellness

What many may have thought was merely a response to the pandemic is now becoming a driving force in the retail sector. Brands (large are small) are tapping into health and wellness, an accelerating industry segment, and putting e-Commerce at the center. Even tech giants such as Amazon, Apple, and Google are capitalizing on its growth. As consumers prioritize health, retailers such as Walmart, CVS, Walgreens, and Best Buy have jumpstarted the race into the digital healthcare space. Learn about market trends and shopper expectations from Andrea K Leigh and a Partner at Kearney with two unique vantage points.

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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