In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:
F = Find Your Data
I = Isolate Your Points of Leverage
R = Relax & Go Slow
M = Mine for Information
In this video, Andrea K Leigh spoke at the Path to Purchase Live: The Digital Experience on how to guide your brand success with her eCommerce trends and predictions.
What many may have thought was merely a response to the pandemic is now becoming a driving force in the retail sector. Brands (large are small) are tapping into health and wellness, an accelerating industry segment, and putting e-Commerce at the center. Even tech giants such as Amazon, Apple, and Google are capitalizing on its growth. As consumers prioritize health, retailers such as Walmart, CVS, Walgreens, and Best Buy have jumpstarted the race into the digital healthcare space. Learn about market trends and shopper expectations from Andrea K Leigh and a Partner at Kearney with two unique vantage points.