Skip to main content

Allume Group

Q1/Q2 2026 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Amazon Q2 2026 Earnings Recap: AI Shopping, Grocery, Pharmacy and Speed

Amazon’s Q2 2026 earnings call devoted surprisingly little airtime to ecommerce, but there was a lot packed into it. My biggest takeaways for brands: AI-assisted shopping is changing shopper behavior, Amazon is becoming a serious grocery destination, Pharmacy is quietly scaling, and delivery speed continues to be an important growth driver.

Amazon Q3 2025 Earnings Recap: Agentic AI Meets Day One

Amazon’s Q3 earnings call was one of the more interesting I’ve attended. The bigger story wasn’t simply the financial results. It was Amazon’s vision of agentic commerce combined with its continued Day One operating mentality. I break down what stood out across Rufus, grocery, organizational changes, AWS and advertising, and what I think it means for brands.

Artificial Intelligence in the Everyday Store: RETHINK Retail 2025 AI in Retail Report

Andrea contributed her perspective to RETHINK Retail’s 2025 AI in Retail Report, Artificial Intelligence in the Everyday Store. The report examines how AI is moving from experimentation into everyday retail execution, including pricing, personalization, store operations, checkout and the importance of maintaining shopper trust as AI adoption scales.

Q1/Q2 2025 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Q4 2024 Allume Insider Report (AIR) Now Available

Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.

Q3 2024 Allume Insider Report (AIR) Now Available

Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s latest commerce trends report AIR (Allume Insider Report), is now available. Prepare your business for this quarter’s shopper trend with our latest commerce trend report, AIR. Every quarter, we analyze and identify the […]

Q2 2024 Allume Insider Report (AIR) Now Available

Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s latest commerce trends report, newly relaunched as AIR (Allume Insider Report), is now available. Each quarter, we analyze and identify the hottest trends in our fast-changing Commerce industry. We do the daunting legwork – monitoring […]