We are thinking about AI shopping all wrong
I Took ChatGPT to the Nordstrom Anniversary Sale. What Happened Surprised Me Are you wondering what role AI can play in shopping for fashion? Here’s a hot take. Plus, implications for brands and retailers at the end! I LOVE to shop online. Especially for fashion…it’s so much fun. I could (and do) spend hours […]
Q1/Q2 2026 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Artificial Intelligence in the Everyday Store: RETHINK Retail 2025 AI in Retail Report
Andrea contributed her perspective to RETHINK Retail’s 2025 AI in Retail Report, Artificial Intelligence in the Everyday Store. The report examines how AI is moving from experimentation into everyday retail execution, including pricing, personalization, store operations, checkout and the importance of maintaining shopper trust as AI adoption scales.
Agentic Commerce, AI Shopping and the End of the Funnel
What happens when AI becomes the shopper’s starting point and traditional product discovery begins to collapse?
Use AI to Make Shopping Easier, Not as a Shortcut
AI is reshaping how shoppers engage with retail — especially in the health and beauty sector. From defining the new shopper path to purchase to predictive personalization, artificial intelligence is altering the shopper journey, expectations and, ultimately, where media budgets go.
Meet the Advisors: Andrea K. Leigh
The Retail Cloud Alliance profiled Andrea K. Leigh as part of its Meet the Advisors series, covering the evolution of retail, what meaningful retail innovation looks like, the role of cloud technology in digital transformation and why staying curious has become increasingly important as AI reshapes commerce.
Building Digital Commerce Prowess in Your Org: What Winning Brands Have in Common
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Q1/Q2 2025 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
GenAI Product Search Is Taking Hold—Is Your Brand Ready?
May 8, 2025- AI-powered product search is quickly changing how consumers shop—and how brands need to show up. According to recent research from eMarketer and Bloomreach, 58% of global consumers have already replaced traditional search engines with generative AI tools for product discovery. Even more striking: 61% are using tools like ChatGPT to assist with […]
Andrea K. Leigh delivered the keynote presentation at the Path to Purchase 2025 Retail Media Summit
May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s Retail Media Summit focused on digital commerce trends and 7-Eleven’s evolution as a convenience retailer. First on the stage in Rosemont, Illinois, Andrea Leigh, founder and CEO of e-commerce consultancy Allume Group, identified AI-assisted shopping as one shift that’s impacting […]