Q2 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Q2 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume […]
Q1 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Q1 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available Catch up on the last quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends with Allume Group’s Q1 […]
Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Q3 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Q2 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
The Three Keys to Success in eCommerce Marketplaces
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Think Like Amazon Podcast Appearance
It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being more thoughtful, and how I (almost) once fired myself from Amazon. Thanks for having me, Tyler!
The Complete Guide to Manufacturer Success on Amazon, Walmart, and Target
The COVID-19-driven seismic shift to digital commerce has left many consumer brands reeling. The pace of change has put many consumer brands in reactive mode, ensuring they are simply set up and advertising across all platforms.
As Ecommerce Surges, Retail Media Strategies Evolve
We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.
