We are thinking about AI shopping all wrong
I Took ChatGPT to the Nordstrom Anniversary Sale. What Happened Surprised Me Are you wondering what role AI can play in shopping for fashion? Here’s a hot take. Plus, implications for brands and retailers at the end! I LOVE to shop online. Especially for fashion…it’s so much fun. I could (and do) spend hours […]
Drug Chains Are in Decline; Enter Amazon
This article originally appeared in the MMR/CDR April 6, 2026 edition of Chain Drug Review.
Andrea Leigh Named a RETHINK Retail Top Retail Expert for 2026
Andrea Leigh, Founder and CEO of Allume Group, was again named to RETHINK Retail’s global Top Retail Experts community for 2026, recognizing leaders contributing ideas, analysis and expertise to the retail industry.
Agentic Commerce, AI Shopping and the End of the Funnel
What happens when AI becomes the shopper’s starting point and traditional product discovery begins to collapse?
Use AI to Make Shopping Easier, Not as a Shortcut
AI is reshaping how shoppers engage with retail — especially in the health and beauty sector. From defining the new shopper path to purchase to predictive personalization, artificial intelligence is altering the shopper journey, expectations and, ultimately, where media budgets go.
Digital Shelf Summit: How Brands Can Win with Tomorrow’s Shopper
At the 2025 Digital Shelf Summit, Andrea K. Leigh joined leaders from Nestlé, Red Bull and Mars for a conversation about where brands should place their bets to win with tomorrow’s shopper.
Three Shopper Shifts Reshaping Commerce: Highlights from the Path to Purchase Retail Media Summit
At the 2025 Path to Purchase Institute Retail Media Summit, Andrea K. Leigh spoke about three major shifts changing the shopper journey.
When the Algorithm Breaks: Lessons Learned from Rebooting
Andrea K. Leigh spoke at the Women in Amazon Business Summer Retreat in Seattle about what happens when the system, whether professional or personal, stops working the way you expected. When the Algorithm Breaks: Lessons Learned from Rebooting was a more personal conversation about resetting, adapting and moving forward.
Meet the Advisors: Andrea K. Leigh
The Retail Cloud Alliance profiled Andrea K. Leigh as part of its Meet the Advisors series, covering the evolution of retail, what meaningful retail innovation looks like, the role of cloud technology in digital transformation and why staying curious has become increasingly important as AI reshapes commerce.
Building Digital Commerce Prowess in Your Org: What Winning Brands Have in Common
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.