Andrea K. Leigh delivered the keynote presentation at the Path to Purchase 2025 Retail Media Summit
May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s Retail Media Summit focused on digital commerce trends and 7-Eleven’s evolution as a convenience retailer. First on the stage in Rosemont, Illinois, Andrea Leigh, founder and CEO of e-commerce consultancy Allume Group, identified AI-assisted shopping as one shift that’s impacting […]
AI promises efficiency and personalization for shoppers
This article originally appeared on April 27, 2025, in Chain Drug Review April 27, 2025- If you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The digital shelf has become cluttered, chaotic and, frankly, exhausting. As Scott Galloway once observed at […]
Learning About AI Vocabulary
April 12 2025- Are you confused about AI vocabulary? You’re not alone! Here are a few terms you might be hearing lately, with some commerce examples of each. For excellent explainer videos, I recommend following Fawzi Ammache on Instagram.
Watch “Mastering Assortment: How Retailers Can Balance Selection, Speed, and Profitability” to learn:
May 3, 2025 – In this must-watch conversation, retail leaders share how AI, automation, and supplier partnerships are helping brands master their assortment strategy across digital and physical channels. ✅ Where retailers are seeing real ROI from tech-powered assortment planning ✅ How to leverage data for faster, smarter product decisions ✅ Emerging trends to watch […]
Building Digital Commerce Prowess in Your Org: What Winning Brands Have in Common
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
GenAI Product Search Is Taking Hold—Is Your Brand Ready?
May 8, 2025- AI-powered product search is quickly changing how consumers shop—and how brands need to show up. According to recent research from eMarketer and Bloomreach, 58% of global consumers have already replaced traditional search engines with generative AI tools for product discovery. Even more striking: 61% are using tools like ChatGPT to assist with […]
Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Andrea K. Leigh of Allume Group Featured in Digital Shelf Institute Article: 3 Ways to Drive Shopper Loyalty Today
Andrea K. Leigh was featured in a piece by the Digital Shelf Institute, 3 Ways to Drive Shopper Loyalty Today. Read it here.
Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Building trust with consumers is critical for brands
This article originally appeared in Chain Drug Review. Read it here. With the rapid advancement of AI, consumers aren’t sure what — or whom — to trust. Trust in institutions, including banks, governments, corporations, news organizations and social media companies, is declining. What’s more, nearly eight in 10 consumers do not feel in control of […]