Allume Group

Andrea K. Leigh delivered the keynote presentation at the Path to Purchase 2025 Retail Media Summit

May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s Retail Media Summit focused on digital commerce trends and 7-Eleven’s evolution as a convenience retailer. First on the stage in Rosemont, Illinois, Andrea Leigh, founder and CEO of e-commerce consultancy Allume Group, identified AI-assisted shopping as one shift that’s impacting […]

AI promises efficiency and personalization for shoppers

This article originally appeared on April 27, 2025, in Chain Drug Review April 27, 2025-  If you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The digital shelf has become cluttered, chaotic and, frankly, exhausting. As Scott Galloway once observed at […]

Learning About AI Vocabulary

April 12 2025- Are you confused about AI vocabulary? You’re not alone! Here are a few terms you might be hearing lately, with some commerce examples of each.  For excellent explainer videos, I recommend following Fawzi Ammache on Instagram. 

GenAI Product Search Is Taking Hold—Is Your Brand Ready?

May 8, 2025- AI-powered product search is quickly changing how consumers shop—and how brands need to show up. According to recent research from eMarketer and Bloomreach, 58% of global consumers have already replaced traditional search engines with generative AI tools for product discovery. Even more striking: 61% are using tools like ChatGPT to assist with […]

Building trust with consumers is critical for brands

This article originally appeared in Chain Drug Review. Read it here. With the rapid advancement of AI, consumers aren’t sure what — or whom — to trust. Trust in institutions, including banks, governments, corporations, news organizations and social media companies, is declining. What’s more, nearly eight in 10 consumers do not feel in control of […]