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Allume Group

The Truth About Dynamic Pricing: Is AI Setting Your Prices?

Dynamic pricing has enormous potential, but only if retailers use it without sacrificing shopper trust. Andrea K. Leigh joins the Retail Cloud Alliance’s Data Drivers series to discuss how AI and real-time data are changing pricing, and why transparency and a strong understanding of the shopper have to remain part of the equation.

Content Is the New Commerce and Other AIR Takeaways

Andrea K. Leigh returned to Unpacking the Digital Shelf to share some of the biggest takeaways from our latest Allume Insider Report. They get into how GenAI is changing product discovery, why brands increasingly need to think and operate like content factories, how conversational and agentic commerce are reshaping the funnel, and why organizational agility is becoming a competitive advantage. Listen through the Digital Shelf Institute, Apple Podcasts or your preferred podcast platform.

Andrea K. Leigh featured on The Digital Deep Dive Podcast

March 12, 2025- Andrea K. Leigh was featured on The Digital Deep Dive Podcast with Aaron Conant discussing Amazon Annual Vendor Negotiations. Hear the episode or watch the video here. https://podcasts.apple.com/us/podcast/amazon-vendor-negotiations-with-andrea-leigh/id1618985157?i=1000698993589 Watch the video here: https://www.youtube.com/watch?v=3OMrnvQWcCI