Allume Group equips and empowers consumer brand professionals with the expertise and community needed to sustainably win in eCommerce. Our evolving collective of actionable knowledge, delivered via live training sessions and workshops, on-demand training, strategic office hours, and exclusive content is specifically designed to make a powerful and sustainable business impact.
Allume Group is fortunate to have united a unique team of industry veterans and thought leaders spanning multiple industries and marketplaces:
Andrea Leigh is an eCommerce strategist and enthusiast. With over 20 years of eCommerce experience working with thousands of brands, her deep expertise has unlocked sustainable growth opportunities for brands of all sizes. A ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. She is a recognized thought leader in the commerce industry and a frequent keynote speaker at various conferences and corporate events.
Melissa Ardavany has spent nearly 20 years in retail and eCommerce working with hundreds of consumer brands. She is known for her expertise across merchandising, planning, marketing, and strategy, along with her specialization in luxury and beauty categories. Melissa is a former director of client services for digital agencies where she led strategies and upskilled teams to achieve growth and success. She is most passionate about the art the science of eLearning and instructional design.
The Allume Group Expert Community is comprised of well-known practitioners and thought leaders in eCommerce, all considered experts in their fields across agencies, consumer brands, retailers, and more.
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.