Allume Group

CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce

Allume Group Founder and CEO, Andrea Leigh, joins CMA-SIMA’s weekly webinar to discuss integral aspects of a successful eCommerce framework for retailers.

Watch the video here.

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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