Allume Group

Beauty from the Shelf Podcast: eCommerce Launch Strategies with Andrea Leigh

In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it relates to launching a beauty brand. The two talk about consumer acquisition costs, retail media networks, and new challenges in digital with rising inflation.

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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