Highlights from the Path to Purchase Retail Media Summit can be found here.
Additional Resources from the Allume Group
- Retail Media Advertising Strategy – eLearning course by the Allume Group
- IAB Clean Rooms Guidance and Recommended Practices
- A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers to adopt better measurement standards
- The Death of the Keyword, by Justin Leigh
- Physical Stores are Poised to be the Next Major Media Channel for Retailers
- Future With Fawzi – Instagram
