Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB […]
Marketplace fundamentals & ecommerce success framework
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.