Allume Group

Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:

  • F = Find Your Data
  • I = Isolate Your Points of Leverage
  • R = Relax & Go Slow
  • M = Mine for Information
Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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