Allume Group

Digital Shelf Institute Podcast: Unit Growth Strategies, AI, and Negotiating Leverage

DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to gain key insight on Q2s consumer data. This episode of Unpacking the Digital Shelf focuses on the growing influence of AI on the market, unit growth strategies, and more. 

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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