DSI’s podcast hosts talk with Allume Group’s Andrea Leigh about retailer, shopper, and economic trends affecting commerce. This episode talks through Allume Group’s Ecommerce Insider Quarterly (EIQ) Report and covers actionable advice to fight some industry headwinds and take advantage of opportunities revealed in the EIQ data.
Marketplace fundamentals & ecommerce success framework
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.
