How COVID-19 will change consumer behavior long-term
The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers and manufacturers on the front line, we face real, daily challenges. How do we get more hand sanitizer into the stores? Should we pivot our manufacturing to produce toilet paper and cleaning products? How do we pull back or adjust ad spending to address the consumer’s current needs? Should we scale back store hours? How do we continue to take care of our employees?
6 Reasons Amazon Comes Out Stronger Post COVID-19 Besides Increased Sales
To level-set: I’m certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen ill themselves. They’ve gotten bad PR over their sick leave policies. Their vendor and seller community are suffering. Supply of high-demand products is limited.
Amazon Annual Vendor Negotiations: Resources Roundup
Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual Vendor Negotiations (AVN), here’s a roundup of everything we’ve ever put out on the topic.
Is Amazon’s AVS (formerly SVS) program worth it? Six mistakes to avoid.
Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business. The program is only offered to top tier vendors, and it starts around $250K/year.
5 Major Pitfalls to Avoid When Negotiating With Amazon This Year
Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated […]
Amazon Private Label Plans Are Bigger Than Anyone Thinks
I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there!
Amazon’s rumored impending supplier purge: Why, and what should vendors do?
“Third-party sellers are kicking our first-party butt. Badly,” Jeff Bezos wrote in the 2019 annual shareholder letter. This is an important statement, the first of its kind, followed by hard data – yes, data! – detailing the size of Amazon’s third-party platform – meaning, the amount of total sales generated by third party sellers on Amazon.
Vendors snubbed by Amazon’s ordering system – it’s not me, it’s you
At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we’ve talked to many vendors who didn’t receive purchase orders on schedule. What does it mean? Is Amazon breaking up with you? Some are hurt and horrified. Others are happy, because they were totally ready to break up, like, two years ago, and be a seller instead.
Why “Share” is a totally BS metric on Amazon
If I had a dollar for every time I heard a client—mostly CPGs—talk about their “fair share” on Amazon, I’d be a very rich woman, sitting on a beach watching my three kids play in the sand, and not writing articles about Amazon and eCommerce. Today, we’ll explore why market share on Amazon is an almost meaningless metric and discuss what you should use instead.
Amazon’s Q3 earnings release is the most interesting in 2 years – and what it means for brands
If you’ve been sleeping under a rock this past week, you may have missed one of Amazon’s most interesting earnings release in a couple of years. Here are the three things you need to know.