Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education.
Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary to Publicis Groupe’s robust training and education courses available to all employees via Marcel Classes.
“Publicis Commerce’s commitment to ensuring best-in-class digital strategy know-how for their eCommerce teams clearly reveals their commitment to client success,” said Andrea K. Leigh, Founder and CEO of Allume Group. “We are pleased to have been chosen as their eCommerce educator and will continue to partner with them in delivering timely and impactful education.”
“The most critical part of this learning experience is the result, as we are able to apply our learnings to positively impact our clients,” said Margaux Logan, Senior Vice-President of Omnichannel and Emerging Marketplaces at Publicis Commerce. “We believe this investment in our teams’ ongoing education pays dividends in the form of team empowerment, while keeping Publicis Groupe a top performing provider of digital services to our worldwide clients.”
Allume Group provides access to thousands of employees across Publicis-owned agencies to Allume Group’s curriculum, including courses such as Retail Media Strategy, Amazon Advertising Strategy, Mutual Profitability in eCommerce, and more, providing eCommerce Strategy Certifications to learners who complete the prescribed curriculum.
About Publicis Commerce
A dedicated, global commerce service and division of Publicis Groupe comprised of over 10,000 consumer-focused experts who help build unique, end-to-end commerce experiences for all Publicis Groupe agencies and their clients.
About Allume Group
Founded by eCommerce industry expert and educator, Top 100 Retail Influencer, Co-Host of the popular CPG Guys podcast, and former Amazon executive Andrea Leigh, Allume Group delivers the expertise of working with thousands of successful brands to professionals at any level of experience. Through on-demand eLearning or via private corporate workshops, Allume Group enables professionals to enhance their eCommerce careers with techniques, strategies, and frameworks designed to be applied to their own companies, markets, or industry dynamics. Allume Academy™ awards course completion badges and certifications in eCommerce Strategy and more. Allume Group is a certified Women’s Business Enterprise (WBE).