This episode of The CPG Guys podcast, hosted by Sri Rajagopalan and Peter V.S. Bond, explores the purpose behind Allume Group, tactics for upskilling teams working in and around eCommerce, and the importance of consumer brands and brand-enablers or practitioners owning their strategic development. Tune in here.
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.
