Allume Group

Future Shop Podcast Episode 34

Episode 34 of the WSL Future Shop Podcast for retail strategists and shopping futurists features a discussion with Allume Group Founder Andrea K. Leigh. Wendy Liebmann and Andrea discuss digital shopping entering the fourth generation of commerce and considerations for engaging shoppers when they are now in “always on” mode.  As Wendy proclaims, “If you want to see the future, follow the shopper”. Tune in to hear the perspective and tips from these retail industry experts.

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Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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