Andrea Leigh joined Todd Bishop on the Geekwire Podcast to deep dive on Amazon’s 2022 Annual Shareholder call. They discuss Amazon’s effort to return to profitability in its consumer business, the bigger goal behind its physical retail stores, and the push for more diversity and inclusion in its workforce, among other topics.
Marketplace fundamentals & ecommerce success framework
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.