Allume Group

Expert Community

Allume Group brings a community of commerce industry experts together to create critical and timely lessons for the benefit our learners.

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Publicis Groupe

WSL Strategic Retail

Profitero

Salsify

Confluencer Commerce

Market Performance Group

Harvest Group

Workflow Labs

Market Performance Group

Flexe

The Emerson Group

Pacvue

Workflow Labs

Flywheel Digital

Ascential

The Emerson Group

CommerceIQ

Acquco

The Emerson Group

Intentwise

Accenture Interactive

Workflow Labs

MRM Commerce

Interpublic Group

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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