Allume Group

Expert Community

Allume Group brings a community of commerce industry experts together to create critical and timely lessons for the benefit our learners.

Jason Goldberg photo

JASON "RETAILGEEK" GOLDBERG

Chief Commerce Strategy Officer

Publicis Groupe

WENDY LIEBMANN

CEO and Chief Shopper

WSL Strategic Retail

Mike Black

CMO

Profitero

ROB GONZALES

Co-founder, CMO

Salsify

BRYAN GILDENBERG

SVP Commerce

Omnicom Commerce Group

celia van wickel

Senior Director, Digital Commerce

Kantar

Anna Svetnicka

Director, Digital Marketing & Ecommerce

Market Performance Group

MARK STAMPS

VP of Digital Commerce

Harvest Group

chris brugos

VP of Operations

Workflow Labs

pam gaik

Vice President

Market Performance Group

david Glick

Chief Technology Officer

Flexe

Melissa Burdick

Co-Founder and President

Pacvue

Patrick gibbons

Founding Partner

The Emerson Group

CLARE HOGAN

Senior Account Manager

Pacvue

JUSTIN LEIGH

CEO

Workflow Labs

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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