6 Reasons Amazon Comes Out Stronger Post COVID-19 Besides Increased Sales
To level-set: I’m certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen ill themselves. They’ve gotten bad PR over their sick leave policies. Their vendor and seller community are suffering. Supply of high-demand products is limited.
Is Amazon’s AVS (formerly SVS) program worth it? Six mistakes to avoid.
Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business. The program is only offered to top tier vendors, and it starts around $250K/year.
5 Major Pitfalls to Avoid When Negotiating With Amazon This Year
Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated […]
Amazon Private Label Plans Are Bigger Than Anyone Thinks
I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there!
Amazon’s rumored impending supplier purge: Why, and what should vendors do?
“Third-party sellers are kicking our first-party butt. Badly,” Jeff Bezos wrote in the 2019 annual shareholder letter. This is an important statement, the first of its kind, followed by hard data – yes, data! – detailing the size of Amazon’s third-party platform – meaning, the amount of total sales generated by third party sellers on Amazon.
Why “Share” is a totally BS metric on Amazon
If I had a dollar for every time I heard a client—mostly CPGs—talk about their “fair share” on Amazon, I’d be a very rich woman, sitting on a beach watching my three kids play in the sand, and not writing articles about Amazon and eCommerce. Today, we’ll explore why market share on Amazon is an almost meaningless metric and discuss what you should use instead.
Am I going to lose my Vendor Manager? What Amazon’s increasing move to self-service means for your brand.
Several brands have reached out to us in a panic this week after reading some recent news claiming that they would no longer have access to a Vendor Manager at Amazon. Here’s what you need to know.
How to not get eaten alive during your annual Amazon negotiations
Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I’ll be speaking at ChannelAdvisor’s Catalyst conference in San Diego – hope to see some of you there!
Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)
If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel. In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.
7 Things Brands Must do to Prepare for Q4 on Amazon
The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon, with many of our clients driving up to 75% of their annual traffic and sales in three short months. It’s an incredible opportunity to grow share and increase your customer base! With that in mind, there are several “watch-outs” that can trip you up and dampen sales performance. Below you’ll find a list of best practices, tried and true across both our clients as well as brands I managed back in my Amazon days…