Allume Group

The Three Keys to Success in eCommerce Marketplaces

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online

I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.

Think Like Amazon Podcast Appearance

It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being more thoughtful, and how I (almost) once fired myself from Amazon. Thanks for having me, Tyler!

As Ecommerce Surges, Retail Media Strategies Evolve

We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.

The Insider’s Guide to eCommerce Profitability

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it seems consumers have gone ecommerce-mad.

Think you know your brand’s competitors online? Think again.

Think you know your brand’s competitors online?

I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce provides a favorable battleground for insurgent brands.