The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales
The Death of a Keyboard, and the Re-Shuffling of $500B in US eCommerce Sales Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five […]
How to beat Amazon at its own game
How to beat Amazon at its own game This article originally appeared in Drugstore News Amazon is a force, but a tried-and-true strategy of differentiation could help retail pharmacy compete.By Andrea K. Leigh Amazon’s success, bolstered by the pandemic-driven shift to e-commerce, is inarguable. With revenue of $302 billion in 2021 and more than 157 million […]
Reading the 1H 2022 Ecommerce Tea Leaves, with Andrea Leigh, Founder and CEO, Allume Group
As we all know, the ground of commerce and consumer behavior continue to shift under our feet as we near the end of the 1st half of 2022.
Geekwire Podcast Appearance Discussing Amazon’s 2022 Shareholder Call
Andrea Leigh joined Todd Bishop on the Geekwire Podcast to deep dive on Amazon’s 2022 Annual Shareholder call.
What Amazon’s plan to improve worker safety reveals about the company’s true nature
Addressing the issue of warehouse worker safety in response to a shareholder question this week, Amazon CEO Andy Jassy described the company’s safety initiatives — most of them related to technology and invention. Wearable technology with haptic signals to let workers know when their movements are putting their safety at risk. A program with algorithms […]
Amazon Q1 2022 Earnings Hot Take
✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian and an incremental $2B in incremental costs due to inflation and overstaffing / productivity. Netrevenue growth was lackluster at 7.3%, the second straight quarter of single digit growth. ✔️Amazon launched an increase in FBA fees (fuel & inflation surcharge) last week. […]
Industry Expert Andrea K. Leigh Launches Allume Group to Address eCommerce Strategy Expertise Gap
New Education Company to Deliver Scalable eCommerce Education, Certifications, and Community for Brands and Brand-Enablers to Win in eCommerce SEATTLE – April 21, 2022 – Allume Group, an eCommerce education provider for brands and brand-enablers, today announced its official launch to empower consumer brand professionals, and those who work with them, with the knowledge and […]
Q4 2021 Amazon Earnings Report Hot Take
Please join us in congratulating Andrea K. Leigh for being selected by ReThink Retail as a retail expert and top influencer in 2022.
2022 ReThink Retail Top Influencer Recognition Awarded to Andrea K. Leigh
Please join us in congratulating Andrea K. Leigh for being selected by ReThink Retail as a retail expert and top influencer in 2022.
Amazon Q3 2021 Earnings Recap
Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy: