F.I.R.M. Framework for Amazon Annual Vendor Negotiations

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:

F = Find Your Data
I = Isolate Your Points of Leverage
R = Relax & Go Slow
M = Mine for Information

What Lies Ahead for E-Commerce

What Lies Ahead for E-Commerce

Path to Purchase IQ recently chatted with Leigh about the current state of e-commerce. She will present on Nov. 2 at Path to Purchase Live: The Digital Experience. Her session is titled: “E-Commerce Trends & Predictions That Will Guide Your Brand to Success.”

E-Commerce Trends and Shopper Expectations: Health & Wellness

E-Commerce Trends and Shopper Expectations - Health and Wellness

What many may have thought was merely a response to the pandemic is now becoming a driving force in the retail sector. Brands (large are small) are tapping into health and wellness, an accelerating industry segment, and putting e-Commerce at the center. Even tech giants such as Amazon, Apple, and Google are capitalizing on its growth. As consumers prioritize health, retailers such as Walmart, CVS, Walgreens, and Best Buy have jumpstarted the race into the digital healthcare space. Learn about market trends and shopper expectations from Andrea K Leigh and a Partner at Kearney with two unique vantage points.

The Emerson Group Industry Day Interview with Andrea

The Emerson Group Industry Day

What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet many new friends.

Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online

I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.

Search Like Your Customers, Think Like Your Competitors

Search Like Your Customers, Think Like Your Competitors

To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way shoppers search provides crucial insight into the most effective way to build a killer ad strategy. Search is ubiquitous in the online shopping experience. On average, there are more than 40,000 Google searches performed every second. In May 2018, ecommerce tech provider Adeptmind asked US internet users about the first place they would go when digitally searching for an item and found a plurality chose Amazon (46.7%), ahead of second-place Google (34.6%) and a different search engine (4.7%).

3 Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms

Three Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms

Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.