The Three Keys to Success in eCommerce Marketplaces
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Q4 2021 Amazon Earnings Report Hot Take
Please join us in congratulating Andrea K. Leigh for being selected by ReThink Retail as a retail expert and top influencer in 2022.
Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Amazon Q3 2021 Earnings Recap
Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:
Five Ways to Reduce Chargebacks and Shortage Fees on Amazon
As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
Think Like Amazon Podcast Appearance
It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being more thoughtful, and how I (almost) once fired myself from Amazon. Thanks for having me, Tyler!
Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies
Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This shift brings both hurdles and new opportunities for those who are prepared to try new strategies. But, without a cohesive cross-platform strategy, that evolution can be quite painful.
The Complete Guide to Manufacturer Success on Amazon, Walmart, and Target
The COVID-19-driven seismic shift to digital commerce has left many consumer brands reeling. The pace of change has put many consumer brands in reactive mode, ensuring they are simply set up and advertising across all platforms.
As Ecommerce Surges, Retail Media Strategies Evolve
We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.
5 Reasons Why Cross-Platform Strategy is Critical for Success
If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it seems consumers have gone ecommerce-mad.