The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales
Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five products of the thousands that the search query returns. Keyword Search Sucks As great […]
Amazon Q1 2023 Earnings Recap
Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]
Chat GPT on Digital First Strategy
Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]
Q1 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Catch up on the last quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends with Allume Group’s Q1 2023 eCommerce Insider Quarterly Report. Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry reports. We listen to podcasts. We interview manufacturers and […]
Digital Shelf Institute Podcast: The Liberated Consumer Has Roared to Life
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to recap Q1s consumer and industry data. This episode of Unpacking the Digital Shelf focuses on the Liberated Consumer, and the growing imperative to drive profitability with retailers.
Spark Plug Podcast: Discussion with Andrea Leigh
Spark Plug Podcast hosts talk with Allume Group’s Andrea Leigh about key insights into her 20+ years of eCommerce experience. This episode discusses Amazon principles, Allume Academy, and eCommerce expertise.
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]
Beauty from the Shelf Podcast: E-Commerce Launch Strategies
In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it relates to launching a beauty brand. The two talk about consumer acquisition costs, retail media networks, and new challenges in digital with rising inflation.
Digital Shelf Institute Podcast: Q3 Data Recap
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to put data from the most recent earnings reports and shareholder meetings in perspective. This episode of Unpacking the Digital Shelf focuses on shopper, ecommerce, and omnicommerce trends in this recent ‘hot’ quarter.
Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.