Amazon Q3 2021 Earnings Recap
Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:
2021/2022 Amazon Annual Vendor Negotiations: Resources Roundup
Negotiating with Amazon can be a headache…or provide a mutually successful outcome. Read on for resources for consumer brands to prepare, strategize, evaluate, and close a successful negotiations process.
Five Consumer Trends Businesses Should Watch For In 2022
Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:
What Lies Ahead for E-Commerce
Path to Purchase IQ recently chatted with Leigh about the current state of e-commerce. She will present on Nov. 2 at Path to Purchase Live: The Digital Experience. Her session is titled: “E-Commerce Trends & Predictions That Will Guide Your Brand to Success.”
The Emerson Group Industry Day Interview with Andrea
What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet many new friends.
Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.
Search Like Your Customers, Think Like Your Competitors
To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way shoppers search provides crucial insight into the most effective way to build a killer ad strategy. Search is ubiquitous in the online shopping experience. On average, there are more than 40,000 Google searches performed every second. In May 2018, ecommerce tech provider Adeptmind asked US internet users about the first place they would go when digitally searching for an item and found a plurality chose Amazon (46.7%), ahead of second-place Google (34.6%) and a different search engine (4.7%).
3 Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms
Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.
10 Actions Small Brands Can Take for Amazon Prime Day Success
Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger role in Prime Day as Amazon invested millions in promotional activities to help small businesses around the world increase their sales and reach new customers.
Pursuing a DTC Model: The Pros and Cons
One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year as the pandemic disrupted global supply chains and left many others struggling to keep up with fluctuating consumer demands.