10 Actions Small Brands Can Take for Amazon Prime Day Success

10 Actions Small Brands Can Take for Amazon Prime Day Success

Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger role in Prime Day as Amazon invested millions in promotional activities to help small businesses around the world increase their sales and reach new customers.

Pursuing a DTC Model: The Pros and Cons

Pursuing a DTC Model: The Pros and Cons

One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year as the pandemic disrupted global supply chains and left many others struggling to keep up with fluctuating consumer demands.

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.

Five Ways to Reduce Chargebacks and Shortage Fees on Amazon

As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.

Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This shift brings both hurdles and new opportunities for those who are prepared to try new strategies. But, without a cohesive cross-platform strategy, that evolution can be quite painful.

As Ecommerce Surges, Retail Media Strategies Evolve

We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.

The Insider’s Guide to eCommerce Profitability

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.

Manufacturing Strategies For a Post COVID World

Manufacturing Strategies For a Post COVID World

As manufacturers prepare for recovery post-COVID, this article explores strategies companies should consider as they get back on their feet. The world we knew a year ago is drastically different than the one we see today. From daily commutes to family outings, life looks much different now than it did just 12 months ago.