What Lies Ahead for E-Commerce
Path to Purchase IQ recently chatted with Leigh about the current state of e-commerce. She will present on Nov. 2 at Path to Purchase Live: The Digital Experience. Her session is titled: “E-Commerce Trends & Predictions That Will Guide Your Brand to Success.”
The Emerson Group Industry Day Interview with Andrea
What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet many new friends.
Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.
Search Like Your Customers, Think Like Your Competitors
To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way shoppers search provides crucial insight into the most effective way to build a killer ad strategy. Search is ubiquitous in the online shopping experience. On average, there are more than 40,000 Google searches performed every second. In May 2018, ecommerce tech provider Adeptmind asked US internet users about the first place they would go when digitally searching for an item and found a plurality chose Amazon (46.7%), ahead of second-place Google (34.6%) and a different search engine (4.7%).
3 Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms
Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.
10 Actions Small Brands Can Take for Amazon Prime Day Success
Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger role in Prime Day as Amazon invested millions in promotional activities to help small businesses around the world increase their sales and reach new customers.
Pursuing a DTC Model: The Pros and Cons
One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year as the pandemic disrupted global supply chains and left many others struggling to keep up with fluctuating consumer demands.
A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business
According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
Five Ways to Reduce Chargebacks and Shortage Fees on Amazon
As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
The Complete Guide To Brand Building In The Era Of Digital Transformation
The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper and bigger than ever before. And in many cases, well-established CPGs are rapidly losing share to smaller, niche brands.
