Allume Group

Learnings from Emerson Group’s Industry Day

Thanks to The Emerson Group for hosting another magnificent and informative Industry Day event! We were proud to have our Founder and CEO Andrea K. Leigh share the stage with […]

Amazon Q3 2022 Earnings Recap

Amazon Q3 2022 Earnings Recap The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great […]

Borne of eCommerce, Retail Media is Here to Stay

Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]

How to beat Amazon at its own game

How to beat Amazon at its own game This article originally appeared in Drugstore News Amazon is a force, but a tried-and-true strategy of differentiation could help retail pharmacy compete.By Andrea […]

Three Shopper Trends in Post-COVID eCommerce

digitally-minded adult couple shopping via ecommerce

  As observed by all, the last two years spent quarantining has drastically affected our constantly developing market. Initially starting with a recession, the COVID-19 pandemic quickly changed our economy […]

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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