Andrea K. Leigh of Allume Group Featured in Digital Shelf Institute Article: 4 Ecommerce Insights That Will Level Up Your Brand in 2024
Andrea K. Leigh was featured in a piece by the Digital Shelf Institute, 4 Ecommerce Insights That Will Level Up Your Brand in 2024. Read it here.
Artificial intelligence’s disruptive impact on e-commerce – written by ChatGPT
This article was written by ChatGPT and originally appeared in Chain Drug Review (click here to read.) The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior […]
Artificial intelligence’s disruptive impact on e-commerce
This article originally appeared in Chain Drug Review. Read the original article here. The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior to making time-consuming tasks […]
CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce
Allume Group Founder and CEO, Andrea Leigh, joins CMA-SIMA’s weekly webinar to discuss integral aspects of a successful eCommerce framework for retailers. Watch the video here.
Andrea Leigh’s Retail Media Summit Keynote: ‘How to Win’
At the Path to Purchase Retail Media Summit, Andrea Leigh, Allume Group Founder & CEO, presented four dynamics on trends that exist currently in retail media, and then walked attendees through the M.E.D.I.A. framework for retail media success. Find the original article here!
Path to Purchase Institute Retail Media Summit – Additional Resources
Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB Clean Rooms Guidance and Recommended Practices A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers […]
Allume Group is Now on the Amazon Ads Partner Network
Allume Group is proud to announce being listed as a partner on the Amazon Ads Partner Network. Allume Group helps executives upskill and learn about Amazon Ads. Congratulations to Melissa Ardavany and our Amazon partners on this exciting success! Visit our Amazon Advertising page here About Allume Group Founded by eCommerce industry expert and educator, […]
The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales
Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five products of the thousands that the search query returns. Keyword Search Sucks As great […]
Amazon Q1 2023 Earnings Recap
Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]
Chat GPT on Digital First Strategy
Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]