Allume Group

Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education

Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education.   Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]

Learnings from Emerson Group’s Industry Day

Thanks to The Emerson Group for hosting another magnificent and informative Industry Day event! We were proud to have our Founder and CEO Andrea K. Leigh share the stage with Guru Hariharan of CommerceIQ to discuss algorithmic retail. Attendees learned Andrea and Guru’s thoughts on some keys to success in algorithmic retail, forecasts on near-term […]

Amazon Q3 2022 Earnings Recap

The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great story, expecially since about half of this is a favorable impact from Rivian. Q4 guidance was lower than analyst expectations, and the stock tumbed as shareholders fear Amazon is a barometer […]

Allume Group Launches a Comprehensive eCommerce Strategy Certification Program for Brand and Retail Practitioners

 SEATTLE – October 20, 2022 – Allume Group, the leading destination for knowledge and insights on digital commerce, today launches a comprehensive certification program on eCommerce Strategy based on the company’s proven eCommerce Success Framework.   Prior to today, practitioners – including brands, brand-enablers, and retailer professionals – could advance their careers and further their company’s success […]

Borne of eCommerce, Retail Media is Here to Stay

The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with […]

How to beat Amazon at its own game

This article originally appeared in Drugstore News Amazon is a force, but a tried-and-true strategy of differentiation could help retail pharmacy compete.By Andrea K. Leigh Amazon’s success, bolstered by the pandemic-driven shift to e-commerce, is inarguable. With revenue of $302 billion in 2021 and more than 157 million Amazon Prime members, the company is a formidable […]

Three Shopper Trends in Post-COVID eCommerce

digitally-minded adult couple shopping via ecommerce

As observed by all, the last two years spent quarantining has drastically affected our constantly developing market. Initially starting with a recession, the COVID-19 pandemic quickly changed our economy and it seems that some alterations may last.  Over the past year, we’ve slowly emerged from our homes and are readjusting to our old ways. However, it […]

What Amazon’s plan to improve worker safety reveals about the company’s true nature

An Amazon sign above the entrance to a sortation center. (GeekWire File Photo / Todd Bishop)

Addressing the issue of warehouse worker safety in response to a shareholder question this week, Amazon CEO Andy Jassy described the company’s safety initiatives — most of them related to technology and invention. Wearable technology with haptic signals to let workers know when their movements are putting their safety at risk. A program with algorithms […]

Amazon Q1 2022 Earnings Hot Take

✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian and an incremental $2B in incremental costs due to inflation and overstaffing / productivity. Netrevenue growth was lackluster at 7.3%, the second straight quarter of single digit growth. ✔️Amazon launched an increase in FBA fees (fuel & inflation surcharge) last week. […]

The Three Keys to Success in eCommerce Marketplaces

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.