Allume Group

Andrea Leigh’s Retail Media Summit Keynote: ‘How to Win’

At the Path to Purchase Retail Media Summit, Andrea Leigh, Allume Group Founder & CEO, presented four dynamics on trends that exist currently in retail media, and then walked attendees through the M.E.D.I.A. framework for retail media success. Find the original article here!

Q2 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available

Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends?  Allume Group’s Q2 2023 eCommerce Insider Quarterly Report is now available to read! Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry […]

Allume Group is Now on the Amazon Ads Partner Network

Allume Group is proud to announce being listed as a partner on the Amazon Ads Partner Network. Allume Group helps executives upskill and learn about Amazon Ads. Congratulations to Melissa Ardavany and our Amazon partners on this exciting success!  Visit our Amazon Advertising page here About Allume Group Founded by eCommerce industry expert and educator, […]

The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales

Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five products of the thousands that the search query returns.  Keyword Search Sucks As great […]

Amazon Q1 2023 Earnings Recap

Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]

Chat GPT on Digital First Strategy

Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]