Beauty from the Shelf Podcast: E-Commerce Launch Strategies
Beauty from the Shelf Podcast: eCommerce Launch Strategies with Andrea Leigh In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it […]
Digital Shelf Institute Podcast: Q3 Data Recap
Digital Shelf Institute Podcast: Q3 Data Recap DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to put data from the most recent earnings reports and shareholder meetings in perspective. This […]
Amazon Q3 2022 Earnings Recap
Amazon Q3 2022 Earnings Recap The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great […]
Allume Group Launches a Comprehensive eCommerce Strategy Certification Program for Brand and Retail Practitioners
Allume Group Launches a Comprehensive eCommerce Strategy Certification Program for Brand and Retail Practitioners SEATTLE – October 20, 2022 – Allume Group, the leading destination for knowledge and insights on digital […]
Borne of eCommerce, Retail Media is Here to Stay
Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]
Amazon Q1 2022 Earnings Hot Take
✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian and an incremental $2B in incremental costs due to inflation and overstaffing / […]
3 Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms
Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.