Allume Group

Borne of eCommerce, Retail Media is Here to Stay

Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]

Three Shopper Trends in Post-COVID eCommerce

digitally-minded adult couple shopping via ecommerce

  As observed by all, the last two years spent quarantining has drastically affected our constantly developing market. Initially starting with a recession, the COVID-19 pandemic quickly changed our economy […]

Amazon Q1 2022 Earnings Hot Take

✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian and an incremental $2B in incremental costs due to inflation and overstaffing / […]

The Three Keys to Success in eCommerce Marketplaces

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

Amazon Q3 2021 Earnings Recap

amazon earnings

Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:

Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This shift brings both hurdles and new opportunities for those who are prepared to try new strategies. But, without a cohesive cross-platform strategy, that evolution can be quite painful.