Digital Shelf Institute Podcast: The Liberated Consumer Has Roared to Life
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to recap Q1s consumer and industry data. This episode of Unpacking the Digital Shelf focuses on the Liberated Consumer, and the growing imperative to drive profitability with retailers.
Spark Plug Podcast: Discussion with Andrea Leigh
Spark Plug Podcast hosts talk with Allume Group’s Andrea Leigh about key insights into her 20+ years of eCommerce experience. This episode discusses Amazon principles, Allume Academy, and eCommerce expertise.
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]
Beauty from the Shelf Podcast: E-Commerce Launch Strategies
In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it relates to launching a beauty brand. The two talk about consumer acquisition costs, retail media networks, and new challenges in digital with rising inflation.
Digital Shelf Institute Podcast: Q3 Data Recap
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to put data from the most recent earnings reports and shareholder meetings in perspective. This episode of Unpacking the Digital Shelf focuses on shopper, ecommerce, and omnicommerce trends in this recent ‘hot’ quarter.
Amazon Q3 2022 Earnings Recap
The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great story, expecially since about half of this is a favorable impact from Rivian. Q4 guidance was lower than analyst expectations, and the stock tumbed as shareholders fear Amazon is a barometer […]
Allume Group Launches a Comprehensive eCommerce Strategy Certification Program for Brand and Retail Practitioners
SEATTLE – October 20, 2022 – Allume Group, the leading destination for knowledge and insights on digital commerce, today launches a comprehensive certification program on eCommerce Strategy based on the company’s proven eCommerce Success Framework. Prior to today, practitioners – including brands, brand-enablers, and retailer professionals – could advance their careers and further their company’s success […]
Borne of eCommerce, Retail Media is Here to Stay
The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with […]