How Scrappy, Disruptive Brands are Stealing Market Share on Amazon
Both in my consulting practice and during my ten years at Amazon managing categories, I have repeatedly witnessed the remarkable rise of a certain type of brands to large, competitive players in their categories. The Grocery Manufacturer’s Association and BCG released a report that stated, “…brick-and-mortar market share and shelf-space prominence do not translate into digital sales, and nimble new competitors with disruptive strategies…stake out leadership positions and are then hard to dislodge.”
Selling on Amazon with the Jason & Scot Show
Jason & Scot speak with Andrea K. Leigh about her background and experiences at Amazon, the digital grocery market and Amazon’s efforts in the segment, and the best practices and common pitfalls in Selling on Amazon.