The Three Keys to Success in eCommerce Marketplaces
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.
Think Like Amazon Podcast Appearance
It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being more thoughtful, and how I (almost) once fired myself from Amazon. Thanks for having me, Tyler!
The Complete Guide to Manufacturer Success on Amazon, Walmart, and Target
The COVID-19-driven seismic shift to digital commerce has left many consumer brands reeling. The pace of change has put many consumer brands in reactive mode, ensuring they are simply set up and advertising across all platforms.
As Ecommerce Surges, Retail Media Strategies Evolve
We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.
The Insider’s Guide to eCommerce Profitability
As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
Warning Signs That Your Amazon Business is Off-Track
Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!
How to compete with a marketplace of infinite choices.
Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label.
Why “Share” is a totally BS metric on Amazon
If I had a dollar for every time I heard a client—mostly CPGs—talk about their “fair share” on Amazon, I’d be a very rich woman, sitting on a beach watching my three kids play in the sand, and not writing articles about Amazon and eCommerce. Today, we’ll explore why market share on Amazon is an almost meaningless metric and discuss what you should use instead.