The Three Keys to Success in eCommerce Marketplaces
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
2021/2022 Amazon Annual Vendor Negotiations: Resources Roundup
Negotiating with Amazon can be a headache…or provide a mutually successful outcome. Read on for resources for consumer brands to prepare, strategize, evaluate, and close a successful negotiations process.
The Insider’s Guide to eCommerce Profitability
As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
5 Reasons Why Cross-Platform Strategy is Critical for Success
If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it seems consumers have gone ecommerce-mad.
Amazon Annual Vendor Negotiations: Resources Roundup
Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual Vendor Negotiations (AVN), here’s a roundup of everything we’ve ever put out on the topic.
Is Amazon’s AVS (formerly SVS) program worth it? Six mistakes to avoid.
Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business. The program is only offered to top tier vendors, and it starts around $250K/year.
5 Major Pitfalls to Avoid When Negotiating With Amazon This Year
Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated […]
Vendors snubbed by Amazon’s ordering system – it’s not me, it’s you
At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we’ve talked to many vendors who didn’t receive purchase orders on schedule. What does it mean? Is Amazon breaking up with you? Some are hurt and horrified. Others are happy, because they were totally ready to break up, like, two years ago, and be a seller instead.
Am I going to lose my Vendor Manager? What Amazon’s increasing move to self-service means for your brand.
Several brands have reached out to us in a panic this week after reading some recent news claiming that they would no longer have access to a Vendor Manager at Amazon. Here’s what you need to know.
How to not get eaten alive during your annual Amazon negotiations
Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I’ll be speaking at ChannelAdvisor’s Catalyst conference in San Diego – hope to see some of you there!