Allume Group

Digital Shelf Institute Podcast: Q3 Data Recap

Digital Shelf Institute Podcast: Q3 Data Recap DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to put data from the most recent earnings reports and shareholder meetings in perspective. This […]

Borne of eCommerce, Retail Media is Here to Stay

Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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