Digital Shelf Institute Podcast: Sure, Price, But Trust? with Andrea Leigh
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to gain key insight on Q3’s consumer data. This episode of Unpacking the Digital Shelf focuses on the influence of brand trust in shopper loyalty. With the growing influence of AI, shoppers aren’t sure who – or what – to trust. Listen to this podcast and […]
Latest Digital Commerce Trends at the WTC&T Converge
Allume Group Founder and CEO, Andrea Leigh, keynotes at the Wunderman Event: WTC&T Converge to present key insights on commerce trends and foresights. Leigh discusses the Discovery, Activation, Post Purchase model and other techniques in Connected Commerce. Latest Digital Commerce Trends – Allume Group – WTC&T Converge from WT Commerce & Technology on Vimeo.
Artificial intelligence’s disruptive impact on e-commerce – written by ChatGPT
This article was written by ChatGPT and originally appeared in Chain Drug Review (click here to read.) The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior […]
Retail Media Thursdays Episode 18: Criteo, Allume Group, Techtronic Industries, Vishvos
Andrea Leigh, Allume Group Founder & CEO, joins Skai’s Michelle Irwin, to discuss brand marketing and the future of retail media. Andrea Leigh is interviewed alongside other industry experts Peter Galli of Techtronic Industries, Founder of Vishvos Matt McClanahan, and Criteo’s Rob Scarpelli. Find the original article here!
Retail Therapy Podcast: Walmart With Ian Scott, Andrea K. Leigh, and Michael Zakkour
Andrea Leigh joins host Ian Scott alongside, fellow Top Retail Influencer, Michael Zakkour to discuss Walmart, a retailer that’s dominated the brick-and-mortar space for decades and is currently the largest retailer in the US. Listen to this episode on Spotify for key industry insights!
CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce
Allume Group Founder and CEO, Andrea Leigh, joins CMA-SIMA’s weekly webinar to discuss integral aspects of a successful eCommerce framework for retailers. Watch the video here.
Digital Shelf Institute Podcast: Unit Growth Strategies, AI, and Negotiating Leverage
DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to gain key insight on Q2s consumer data. This episode of Unpacking the Digital Shelf focuses on the growing influence of AI on the market, unit growth strategies, and more.
Allume Group is Now on the Amazon Ads Partner Network
Allume Group is proud to announce being listed as a partner on the Amazon Ads Partner Network. Allume Group helps executives upskill and learn about Amazon Ads. Congratulations to Melissa Ardavany and our Amazon partners on this exciting success! Visit our Amazon Advertising page here About Allume Group Founded by eCommerce industry expert and educator, […]
Amazon Q1 2023 Earnings Recap
Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]
Chat GPT on Digital First Strategy
Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]