Allume Group

Industry Expert Andrea K. Leigh Launches Allume Group to Address eCommerce Strategy Expertise Gap

New Education Company to Deliver Scalable eCommerce Education, Certifications, and Community for Brands and Brand-Enablers to Win in eCommerce SEATTLE – April 21, 2022 – Allume Group, an eCommerce education provider for brands and brand-enablers, today announced its official launch to empower consumer brand professionals, and those who work with them, with the knowledge and […]

Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:

F = Find Your Data
I = Isolate Your Points of Leverage
R = Relax & Go Slow
M = Mine for Information