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Category: Featured

Amazon Q3 2022 Earnings Recap

Amazon Q3 2022 Earnings Recap The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great […]

Borne of eCommerce, Retail Media is Here to Stay

Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]

Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report

In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

F.I.R.M. Framework for Amazon Annual Vendor Negotiations

Andrea K Leigh discusses her F.I.R.M. Framework, which will help any company prepare for their Amazon Annual Vendor Negotiations in 4 straight-forward steps:

F = Find Your Data
I = Isolate Your Points of Leverage
R = Relax & Go Slow
M = Mine for Information

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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