The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales
Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five products of the thousands that the search query returns. Keyword Search Sucks As great […]
Amazon Q1 2023 Earnings Recap
Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]
Chat GPT on Digital First Strategy
Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]
Q1 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Catch up on the last quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends with Allume Group’s Q1 2023 eCommerce Insider Quarterly Report. Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry reports. We listen to podcasts. We interview manufacturers and […]
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]
Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Learnings from Emerson Group’s Industry Day
Thanks to The Emerson Group for hosting another magnificent and informative Industry Day event! We were proud to have our Founder and CEO Andrea K. Leigh share the stage with Guru Hariharan of CommerceIQ to discuss algorithmic retail. Attendees learned Andrea and Guru’s thoughts on some keys to success in algorithmic retail, forecasts on near-term […]
Upskilling your Workforce for eCommerce with Allume Group’s Andrea K. Leigh
This episode of The CPG Guys podcast, hosted by Sri Rajagopalan and Peter V.S. Bond, explores the purpose behind Allume Group, tactics for upskilling teams working in and around eCommerce, and the importance of consumer brands and brand-enablers or practitioners owning their strategic development. Tune in here.
Amazon Q3 2022 Earnings Recap
The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great story, expecially since about half of this is a favorable impact from Rivian. Q4 guidance was lower than analyst expectations, and the stock tumbed as shareholders fear Amazon is a barometer […]
Allume Group Launches a Comprehensive eCommerce Strategy Certification Program for Brand and Retail Practitioners
SEATTLE – October 20, 2022 – Allume Group, the leading destination for knowledge and insights on digital commerce, today launches a comprehensive certification program on eCommerce Strategy based on the company’s proven eCommerce Success Framework. Prior to today, practitioners – including brands, brand-enablers, and retailer professionals – could advance their careers and further their company’s success […]