Allume Group

7 Things Brands Must do to Prepare for Q4 on Amazon

eBlog 7 Things Brands Must do to Prepare for Q4 on Amazon

The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon, with many of our clients driving up to 75% of their annual traffic and sales in three short months. It’s an incredible opportunity to grow share and increase your customer base! With that in mind, there are several “watch-outs” that can trip you up and dampen sales performance. Below you’ll find a list of best practices, tried and true across both our clients as well as brands I managed back in my Amazon days…

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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