Allume Group

The Insider’s Guide to eCommerce Profitability

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.

Warning Signs That Your Amazon Business is Off-Track

Four Surprising New Business Pivots Post COVID-19

Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!

Amazon Annual Vendor Negotiations: Resources Roundup

Amazon Annual Vendor Negotiations: Resources Roundup

Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual Vendor Negotiations (AVN), here’s a roundup of everything we’ve ever put out on the topic.

Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP.  CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.  In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.