Negotiating with Amazon can be a headache…or provide a mutually successful outcome. Read on for resources for consumer brands to prepare, strategize, evaluate, and close a successful negotiations process.
As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!
Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual Vendor Negotiations (AVN), here’s a roundup of everything we’ve ever put out on the topic.
Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated […]
I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there!
Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I’ll be speaking at ChannelAdvisor’s Catalyst conference in San Diego – hope to see some of you there!
If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel. In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.