Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Q3 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Borne of eCommerce, Retail Media is Here to Stay
Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts […]
Q2 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Amazon Q1 2022 Earnings Hot Take
✔️#Profit took a nosedive as Amazon realized a loss of $3.8B, largely driven by a $7.6B loss on Rivian and an incremental $2B in incremental costs due to inflation and overstaffing / […]
Q4 2021 Amazon Earnings Report Hot Take
Please join us in congratulating Andrea K. Leigh for being selected by ReThink Retail as a retail expert and top influencer in 2022.
Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Amazon Q3 2021 Earnings Recap
Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:
Three Reasons CPGs Should Worry About “Ankle-Biter” Competitors Online
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points increases and decreases in market share), I took notice of one pie chart in particular.
10 Actions Small Brands Can Take for Amazon Prime Day Success
Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger role in Prime Day as Amazon invested millions in promotional activities to help small businesses around the world increase their sales and reach new customers.