Amazon’s New End Game is Likely Third Party Sellers. What Retail Brands Should Do About it
If you aren’t already a manufacturer AND a seller, you need to be! I just returned from ChannelAdvisor’s Catalyst Conference in Nashville, TN, attended by hundreds of third-party sellers on all major marketplaces: Amazon, eBay, Walmart, Sears, Alibaba, etc.
Hybrid Selling Models on Amazon – Why the Hype?
The single biggest growth opportunity for your brand might be opening a third-party seller account. More and more brands (including some of my clients) are seeing significant sales uptick by transitioning to a “hybrid” model to address a variety of challenges on Amazon – persistent out of stocks/inventory management, circumventing Amazon’s aggressive price matching strategy, a means to manage products requiring special handling, getting more direct access to their customers, and to keep selling their CRaP on Amazon (no, it’s not potty talk – if you don’t already know about CRaP, see my previous article).