We are thinking about AI shopping all wrong
I Took ChatGPT to the Nordstrom Anniversary Sale. What Happened Surprised Me Are you wondering what role AI can play in shopping for fashion? Here’s a hot take. Plus, implications for brands and retailers at the end! I LOVE to shop online. Especially for fashion…it’s so much fun. I could (and do) spend hours […]
Q1/Q2 2026 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Andrea K. Leigh Awarded Top Retail Expert by Rethink Retail for 2025
Andrea K. Leigh was awarded a Top Retail Expert designation by Rethink Retail for the fourth year. Presented by Microsoft, this award recognizes the retail academics, analysts, associations, consultants, financiers, journalists, technologists, and thought leaders making an impact in retail. These are the names behind the compelling insights, trend-setting initiatives, and ground-breaking strategies that continue […]
Building Digital Commerce Prowess in Your Org: What Winning Brands Have in Common
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Q1/Q2 2025 Allume Insider Report (AIR) Now Available
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Q3 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s Q3 2023 eCommerce Insider Quarterly Report is now available to read! Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry […]
Path to Purchase Institute Retail Media Summit – Additional Resources
Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB Clean Rooms Guidance and Recommended Practices A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers […]
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]